Australian Red Cross

RED CROSS

'Plasma Man'

This brief required us to target young men and encourage them to donate plasma. For this brief, we decided to target 'Old School' video games to relate to the chosen audience thus creating the character Plasma Man.

Plasma Man is our arcade style video game hero.
The character resembles a full drop of Plasma, represented through bright yellow.
Doesn’t have superhero abilities but has the ability to change lives.
Positions the audience to feel like heroes themselves.

For this campaign, I was in charge of the Art Direction which meant everything had the same tone and aesthetic. This centers around the character 'Plasma Man", which I created from scratch, even creating GIFS of the superhero to go the extra distance.